Facebook offers tools that you can use to help build your business.
These include:
- Social Ads
- Pages
- Beacon
- Insights
- Platform
- Polls
Each of these is designed to help you build your brand on the site and
get customers and clients. Your first step is to learn about these
tools. In the next section, you'll learn how to tie all of this
together so that you can find your success on Facebook.
You can take advantage of these features further by visiting
http://www.facebook.com/business.
SOCIAL ADS
Facebook Social ads
are a unique feature because they interact directly with the News Feeds
of the people on your friends lists. This means that anyone who has you
added as a friend will be able to see information about your business
directly in their profile.
This also means that you can directly control who sees your ad and
achieve targeted traffic rather effortlessly. When it comes to making
sales, targeted traffic is what you want.
FACEBOOK PAGES
If you have a business, you should create your own Facebook Page for
it. This is the same as your profile. By having a page for your
business, you take full advantage of the site by allowing people to
interact with your business. It also helps build your brand.
When someone on Facebook participates in your site, you know that
you've won their support and potentially their business. They treat
this page as they would any of their friends. People can write on the
wall and participating in the experience of your page or profile.
It's your job to encourage this interactive experience by adding
applications, quizzes, games, starting a group, etc. Basically, you
need to pick the activities that make sense for the brand you're trying
to build.
FACEBOOK BEACON
This is another service that Facebook offers that can help your
business by promoting it to your Facebook friends. Beacon allows
Facebook to interact directly with your site by posting news about your
business on your friends' news feeds. For example, you may specify that
you want your friends to know when someone purchases a product or when
a new product is released. In order for it to work you need to paste
some code to your site.
This feature works because it helps enhance participation with your
Facebook Page, with your company's site, and with your brand. It can
also help increase the word-of-mouth potential for your company,
service, or product.
Are you afraid this will affect the user's privacy or your business
privacy? The people on your friends list have the option to deny the
updates. This helps protect your privacy as well as their's.
FACEBOOK INSIGHTS
If you want to run a business and use Facebook as a tool, it's natural
that you'll want to know some statistics as to who is participating in
your Facebook Page and clicking on your Social Ads. This is exactly
what Facebook insights are. It's a tool that gathers data so that you
can determine if your campaign is successful.
Once you gather this data, you can determine if your business, product,
service, or brand are spreading virally or not. Facebook is powerful
because of the word of mouth aspect. Facebook Insights helps you gauge
just how successful your attempts truly are. Not only that, but it also
helps you get data concerning demographics, which can help you target
your promotional campaign even better.
FACEBOOK PLATFORM
Facebook Platform allows your programmers to design applications that
will interact with the site and help enhance the user experience. In
order for this to work, you have to make an application that will be
fun for people to use. The idea is that they'll enjoy the application
and pass it along to their friends, which will give your business more
reach and expand your user base.
There are different kinds of applications you can design. Quizzes,
games, and interactive tools are all popular. For ideas, visit the
Applications page on Facebook to get a feel for what designers are
coming up with and which applications are the most popular. Whatever
you design, it needs to help build your brand on the site.
FACEBOOK POLLS
Facebook Polls is a valuable tool that you can use to determine certain
things about your business. For example, if you're thinking of
launching a product that can target a certain demographic, you can give
a poll to those who pertain.
This feature works because you have access to the demographic
information such as age and marital status if the users are on your
friends list. You can use this information to focus your efforts on
only those who are relevant.
Taking advantage of these tools can be an advantage for your business.
Find
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